Vallas con realidad aumentada para mostrar arte

Up until recently, Museum of Contemporary Art in Belgrade (MoCAB) has been closed to the public since 2007 due to reconstruction of the main exhibition building, which created a wave of public discontent. In order to turn things around, we launched free augmented reality app “msu ARt”, turning billboards, posters, and print ads in 15 Serbian cities into works of art from distinguished MoCAB collections.

To make the world’s largest virtual exhibition of all time and art available to almost every citizen, we gathered the biggest Serbian advertisers: Telekom Serbia, Ahold Delhaize, Halkbank, Bambi, Coca-Cola, Schweppes, Fanta, BMW, Honda, Mini, Tommy Hilfiger, Replay, Diesel, Liu Jo, and Raiffeisen bank.

Digital Creative Director: Vladimir osi
Art Director: Zdravko Kevrešan
Copywriter: Sandra Stojanovi
Account team: Jelica Jaukovi, Miloš Stankovi?Strategic
Planner: Katarina Pribievi
PR: Marija Vii, Radiša Kriak, Ana Anti
Fuente: pioneeringooh.com