Las personas expuestas a campañas en Medios ‪#‎OOH‬ están +17% más dispuestas a involucrarse con las marcas desde sus teléfonos inteligentes.

‘OutPerform’ is its first major study since opening doors in September 2015. Outsmart joined forces with leading market researchers, Ipsos and OOH industry measurement body, Route, to explore how the medium performs in today’s connected world, especially with the proliferation of the smartphone. The groundbreaking study, believed to be the biggest of its kind, investigated how public journeys can become personal stories among 16-44 year olds in the UK.

 

The results also show that the uplift in smartphone brand action increases to 38% among the top 20 best performing campaigns within the study and even higher for Millennial and Gen Z audiences.

Artículo Completo: EFECTIMEDIOS BLOG OOH